When sorority influencers meet Alabama football, game days turn into a campus-wide catwalk

In Tuscaloosa, Alabama, college football game days are a major event, particularly among sorority members who transform the occasion into a fashion showcase. Sororities like Tri Delta participate in elaborate pregame rituals, with members donning meticulously styled outfits reminiscent of high fashion rather than traditional game-day attire. This cultural phenomenon is driven in part by Alabama’s prominent football program, which attracts national attention and has become intertwined with the university's Greek life.

The influence of social media has amplified this trend, as many sorority members have turned game days into opportunities for content creation and brand partnerships. Notable figures like Kylan Darnell, a senior at Alabama’s Zeta Tau Alpha, have gained significant followings on platforms like TikTok, leveraging their social media presence into appearances on ESPN’s “College GameDay” and securing name, image, and likeness deals.

Sorority members often invest heavily in their game-day appearances, with outfits sometimes costing hundreds of dollars. The tradition of dressing up