NFL renews X partnership without announcement or quotes from league

The NFL quietly renewed its partnership with X, with no official statement from the league. X announced the multi-year agreement, highlighting continued delivery of in-progress game highlights and new sponsored content formats. The absence of NFL quotes may stem from conflicting views with X owner Elon Musk, raising questions about diversity and inclusivity. Despite differences, the NFL aims to balance business ties with X while downplaying public attention to the partnership renewal. This strategic approach reflects the league's effort to navigate a challenging situation without drawing widespread notice.