The article discusses the 2024 Atlanta Falcons' new era with Kirk Cousins as the focal point. The team made significant changes, including hiring a new head coach and acquiring Cousins. The defense aims to improve under new leadership, while rookie Orhorhoro is expected to boost the pass rush. The Falcons signed Cousins to a lucrative deal despite his injury history, aiming for playoff success. The team's focus on offense in recent drafts raises expectations for Cousins and standout players like Bijan Robinson and Kyle Pitts. The goal for the Falcons this season is to earn a playoff berth, with Cousins expected to lead the charge towards success.