Tom Brady emphasizes the importance of involving top players early in games to help them get into the flow and perform at their best. He stresses the need to script plays to ensure key playmakers touch the ball early on to keep them engaged and motivated. Brady highlights the impact of not connecting with top receivers early and emphasizes the effort required from perimeter receivers to get open. He acknowledges the challenges of targeting perimeter receivers compared to tight ends and slot receivers. Ultimately, Brady advocates for rewarding top playmakers early in the game to set the tone for success.