Osi Umenyiora featured in new International Player Pathway Program ad

The NFL debuted a new ad campaign called "Born To Play" for the International Pathway Program after the Super Bowl LVIII halftime show. The campaign aims to highlight the expansion and diversity of professional football worldwide, with players coming from all corners of the globe. Retired New York Giants player Osi Umenyiora, who spearheaded the NFL's Africa program, participated in the campaign along with current Giants player Saquon Barkley and other players. Umenyiora, who was born in London and later moved to Nigeria before playing in the NFL, believes that talent is global but opportunity is not. The campaign aims to show young people globally that they were born to play, regardless of where they were born.

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