College football teams are now worth billions—and their values are skyrocketing

College football programs are experiencing a significant surge in financial valuation, with some teams now worth billions of dollars. This increase in value is largely attributed to lucrative television deals, enhanced media rights, and substantial revenue generation from merchandising and ticket sales. The trend reflects the growing commercial appeal and economic impact of college football, as teams leverage their brand popularity and fan engagement to drive financial success. This development highlights the evolving landscape of college sports, where the monetary stakes are higher than ever, impacting everything from conference realignments to player compensation discussions.