Georgia football among CFB's smartest spending teams again

The Georgia Bulldogs have been recognized for the second consecutive year as one of the most efficient programs in college football regarding name, image, and likeness (NIL) spending. Despite not being among the top spenders like Texas Tech, USC, Miami, Oregon, and Texas A&M, Georgia secured the sixth-ranked recruiting class for 2026. This marks the Bulldogs' worst recruiting class under head coach Kirby Smart, highlighting the increased competition in the NIL era.

An ACC general manager emphasized that significant financial efforts are required to lure four-star prospects away from Georgia, attributing the Bulldogs' success to their consistent winning record under Smart. The program's approach focuses on retaining existing players and recruiting high school talent over utilizing the transfer portal, a strategy that will be tested as Georgia aims for a deeper College Football Playoff run in 2026.

Georgia missed out on acquiring five-star talents Jared Curtis, Jackson Cantwell, and Mark Bowman, partly due to high NIL demands. Nevertheless, the Bulldogs have continued