Georgia Tech sold its Georgia home game for $10 million. It has no regrets

Georgia Tech has sold its upcoming rivalry game against Georgia to Mercedes-Benz Stadium for $10 million. This decision, made by a previous athletic director, means that the game will not be held at Georgia Tech's Bobby Dodd Stadium, potentially allowing Georgia to have a larger fan presence. The move was part of a strategy to generate new revenue sources, anticipating increased financial commitments to athletes due to revenue sharing policies. Current Athletic Director Ryan Alpert supports the decision, emphasizing the financial boost it provides to the program.

Despite Georgia Tech's improved performance this season, including being in College Football Playoff contention, the decision to sell the game stands. The move was originally justified by financial necessity as Georgia Tech competes with schools from conferences with more lucrative television deals. The revenue is intended to strengthen the football program, support head coach Brent Key, and maintain competitiveness.

Georgia Tech's program is experiencing a resurgence under Key, with increased fan interest and attendance. The success is timely as the ACC's future remains uncertain.