Jerry Jones: "When it gets slow, I stir that sh-t up"

Dallas Cowboys owner and General Manager Jerry Jones openly discussed his business strategy, emphasizing the role of controversy in maintaining the team's relevance. Speaking with Stephen A. Smith on Sirius XM, Jones stated that creating controversy helps keep the Cowboys in the public eye, which he believes contributes to the team's financial success. Despite not having appeared in an NFC Championship game in 30 years, the Cowboys remain a prominent and profitable franchise. Jones asserted that this approach has not hindered the team’s ability to secure players or score touchdowns, emphasizing the importance of staying relevant over solely focusing on on-field achievements.