Jersey patches at Ohio State are a reminder of changing times in college football

Ohio State is exploring new revenue streams by potentially selling sponsorship patches on football jerseys, akin to those used in the NBA. This move is part of a broader financial strategy to adapt to the changing economics of college sports. The university recently restructured its multimedia rights deal with Learfield, transitioning to a revenue-sharing model expected to boost income significantly. This new financial approach aims to support direct NIL payments to athletes and enhance competitive third-party agreements. The decision highlights the need for major athletic programs to innovate financially to remain competitive in recruiting top talent amidst the evolving landscape of college athletics.