KC native warns that college football faces a financial crisis over NIL spending

College football is experiencing record ratings and attendance, but faces significant challenges as Name, Image, and Likeness (NIL) spending exceeds NCAA limits, causing some coaches to leave the sport. Notably, Texas Tech reportedly allocated $28 million to its roster for the Big 12 Championship, highlighting the growing financial disparities among programs. The Big Ten Conference has capitalized on its financial strength to secure three consecutive national championships, supported by affluent alumni like billionaire Mark Cuban.

Kansas State coach Chris Klieman stepped away from his position, citing the altered dynamics between players and coaches due to NIL involvement. Despite existing rules on player compensation, enforcement remains absent, prompting calls for government intervention to help the NCAA enforce regulations. The current landscape raises concerns that smaller programs may struggle to compete financially with wealthier counterparts, potentially widening the gap in college football.