SEC pays out $1.03 billion to its members but Texas will get just $12.1 million

The University of Texas at Austin is projected to earn over $50 million annually in media rights revenue once it joins the Southeastern Conference (SEC) in 2024. This significant increase in revenue highlights the financial benefits of the university's move from the Big 12 Conference to the SEC. The shift is part of a broader trend of conference realignment in college athletics, driven by the pursuit of increased television and media rights revenues. Texas's transition to the SEC is expected to enhance its competitive positioning and financial stability within collegiate sports.