SEC program predicted to have college football’s ‘first $40 million roster’

As the 2025 college football season concludes, major programs are heavily investing in their rosters for upcoming title runs. The Texas Longhorns are reportedly on track to field a $40 million roster for the next season, a groundbreaking figure in college football. According to On3's Rusty Mansell, this investment comes after a 10-4 finish and aims to strengthen the team's competitiveness under head coach Steve Sarkisian. Key additions include top transfer players like wide receiver Cam Coleman and linebacker Rasheem Biles, alongside a strong recruiting class headlined by Arch Manning.

Other programs are also making significant financial commitments. Texas Tech, backed by oil tycoon Cody Campbell, spent $7 million on its defensive line and secured a $5 million quarterback transfer, Brendan Sorsby, after a historic season. The Red Raiders' spending is expected to rise in 2026.

Ohio State, which spent $20 million to secure the 2024 title, is focusing its budget on retaining talent