Super Bowl halftime show with Bad Bunny generates gigantic overall numbers

The TV audience for the Super Bowl halftime show decreased from 133.5 million last year to 128.2 million this year. Despite this decline, the selection of global superstar Bad Bunny significantly boosted engagement in other areas. A press conference featuring Bad Bunny garnered 68 million views within 48 hours. NBC reported that total social-media consumption of the halftime show reached a record four billion views in the first 24 hours, marking a 137-percent increase over the previous year. Global viewership numbers are still pending, but Bad Bunny's worldwide appeal suggests substantial international interest. The event emphasized a message of love over hate.