Super Bowl LX sees audience dip to 124.9 million

Super Bowl LX experienced a decline in viewership, drawing an average of 124.9 million viewers, down from the 127.7 million who watched Super Bowl LIX the previous year. The game benefited from the new Nielsen Big Data + Panel, which helped elevate audience figures. Despite the overall drop, a record peak audience of 137.8 million was recorded in the second quarter when the Seahawks led 6-0. The halftime show featuring Bad Bunny attracted 128.2 million viewers, which is more than five million fewer than the 133.5 million who tuned in for Kendrick Lamar's performance at Super Bowl LIX. Despite the decline, Super Bowl viewership remains unmatched by any other televised event.