The Business of College Football Has Never Been More Exciting or More of a Mess

The landscape of college football is experiencing significant changes, marked by increased excitement and complexity. The ongoing expansion of the College Football Playoff, the influence of Name, Image, and Likeness (NIL) deals, and conference realignments are key factors contributing to this dynamic environment.

The College Football Playoff is set to expand from four to twelve teams, a move designed to increase competitive opportunities and fan engagement. However, this expansion raises questions about the impact on student-athletes’ schedules and the traditional bowl system.

NIL agreements have transformed the way players can benefit financially, leading to a more professionalized environment. This shift allows athletes to earn money through endorsements and social media, but also introduces new challenges regarding regulation and fairness.

Conference realignments continue to reshape the competitive landscape, with teams moving to different conferences for better financial and competitive advantages. These realignments significantly affect traditional rivalries and geographic considerations.

These factors collectively contribute to a more thrilling yet complex era in college football,