The LA Bowl is finished after five years

The LA Bowl, held at SoFi Stadium in Inglewood, California, has been discontinued after five years. The bowl game, which began in 2020, featured notable elements such as Jimmy Kimmel as the title sponsor and Rob Gronkowski as the host. It gained attention for its unique approach, including a camel mascot incident that became a viral moment. Initially delayed by the COVID-19 pandemic, the bowl's inaugural game took place in December 2021. Despite a strong performance in viewership, with the 2025 game drawing a record 3.8 million viewers, the bowl organizers announced they would no longer continue the event. The bowl's brief run included sponsors like late-night host Jimmy Kimmel and former NFL player Rob Gronkowski.