YouTube wants more NFL games

The NFL has four additional games available for bidding following the ESPN merger and plans to sell more games to various networks and streaming platforms in the near future. YouTube is expressing interest in expanding its involvement with the NFL, as confirmed by YouTube VP of subscription products Christian Oestlein. The platform has previously streamed the 2025 Week 1 game between the Chiefs and Chargers in Brazil and currently holds the rights to the Sunday Ticket package, with the contract open for renewal in 2029.

NFL executive VP of media distribution Hans Schroeder suggested the league is exploring additional broadcast partners, potentially leading to more fragmented traditional packages. This strategic expansion could result in more companies partnering with the NFL and deter potential competitors. Additionally, the approach would make it challenging for any new football leagues to secure prominent broadcasting platforms, thus reinforcing the NFL's market dominance.