Bills-Jaguars averages 32.7 million viewers

CBS reported an average of 32.7 million viewers for the 2025 wild-card round game between the Buffalo Bills and the Jacksonville Jaguars. This marks a 5.1% increase compared to the previous year's Broncos-Bills game, which averaged 31.1 million viewers. The Bills-Jaguars matchup saw a peak viewership of 41.1 million. Despite the increase, anything less than a 10% rise is considered a relative decline due to the Nielsen Big Data + Panel metric, which accounts for more out-of-home viewers. Last year, the wild-card round audience experienced a decrease from the prior year.