Packers-Bears wild-card game sets streaming record

The NFL achieved a streaming milestone with the wild-card game between the Green Bay Packers and the Chicago Bears, streamed on Prime Video. The game attracted 31.61 million viewers, marking a 43% increase from the previous year's playoff game on Prime Video, which featured the Pittsburgh Steelers and the Baltimore Ravens with 22.07 million viewers. This viewership also surpassed the previous streaming record held by the Netflix-streamed Lions-Vikings Christmas Day game, which had 27.52 million viewers. This achievement is significant as Amazon will need to re-bid for streaming rights next year, increasing the game's value. The NFL's strategic selection of this high-profile matchup for streaming highlights the growing importance of digital platforms in broadcasting major sports events.