Texas tops college football valuations as team values surge despite on-field results

Texas tops college football valuations as team values surge despite on-field results

Our Summary

The University of Texas Longhorns have been ranked as the most valuable college football team, according to recent valuations. Despite inconsistent on-field performance, the Longhorns lead with a valuation of approximately $1 billion. The increase in value is attributed to strong revenue streams from ticket sales, sponsorships, and media rights deals. Other teams in the top rankings include the University of Alabama and Ohio State University, both of which have also seen significant rises in their financial worth. This surge in team valuations reflects the growing economic impact of college football, underscoring the sport's financial clout even amidst varying success in competitive play.

Originally by Rob Williamson January 18, 2026
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