Thriving in the NIL era, Ole Miss turns into an unlikely college football powerhouse

Ole Miss achieved a historic victory in the College Football Playoff quarterfinals, defeating Georgia 39-34, marking a significant moment in the program’s history. Athletic Director Keith Carter, a former Ole Miss basketball player, played a crucial role in the resurgence of the Rebels, who have not seen such success since the early 1960s. The team is set to face Miami in the Fiesta Bowl with a chance to advance to the national championship game.

Carter, along with Walker Jones, head of The Grove Collective, has been instrumental in securing funding and resources for the program in the NIL era. The Rebels have built a strong roster featuring key players like quarterback Trinidad Chambliss, who plans to return next season. Despite the departure of coach Lane Kiffin to LSU, Ole Miss maintains its momentum under new coach Pete Golding. The team has rallied support from a diverse group of approximately 7,000 donors, enabling Ole Miss to compete at a high level and aiming for continued